Southeast Asia sees fastest Ecommerce sales growth in the World

Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019.

This represents 21% year on year growth in ecommerce and a massive 141% growth over the last 3 years. The pandemic has clearly been good to the super apps and retail media ecosystem.

Retail Ecommerce Sales in Southeast Asia, 2020-2025 (billions, % change, and % of total retail sales)

Only four countries in the world will produce faster growth rates than Southeast Asia’s combined ecommerce figure, and two of them — the Philippines and Indonesia — are in the region.