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The State of Mobile Gaming: The Rise of Hybridcasual
The mobile gaming industry has undergone significant change in recent years, with the rise of hybridcasual as a category, the impact of Apple consumer privacy policies on cost per install, the post-covid macroeconomic recovery then recession affecting user acquisition budget, plus the impact of NFTs and gamefi. Overall global mobile game downloads have remained stable,…
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A conversation with ChatGPT about Bitcoin, Ethereum, Web3 and the Metaverse
Can we start by explaining Bitcoin and how it works? Bitcoin is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Transactions are recorded on a public ledger called the blockchain, which is maintained by a network of computers running the bitcoin software. Users can send and…
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2022 Gaming, Esports and Metaverse trends
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments in esports and streaming. Some of the key trends include: Play-to-earn will become a more…
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57% of Consumers support NFT Gaming and Play-to-Earn
57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority of hardcore gamers — 18% are “very not interested”. Some gamers remain concerned about the excessive monetisation of games in a way that’s detrimental to…
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Retail Tech Consumer Analytics Startup Shooper Raises US$130k
Indonesian Retail Tech platform Shooper has raised US$130,000 from undisclosed private angel investors during a pre-seed round. The Shooper app helps families save money on shopping with smart location enabled AI technology, and provides real-time big-data consumer analytics solutions to FMCGs. Shooper is a consumer analytics startup in the retail tech space, providing data-driven, real-time…
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AdColony And Anzu.io Join Forces To Bring Blended In-Game Ads To APAC
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic capabilities. A brand’s ads can now appear literally within the game – on the…
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Launching Growjek – ASEAN Tech, Digital, Startup & VC Newsletter
A quick note to readers of this site, I’ve started a biweekly email newsletter called Growjek. Link to the latest issue here. Sign up if you’re interested in a digest of ASEAN (with an Indonesia focus) tech, digital, startups, VC, internet, fintech, gaming, ecommerce, adtech and lots of other stuff related to the ‘new economy’…
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Gaming and Esports Spotlight on Indonesia
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a government that supports the development of gaming and esports, Indonesia is an emerging gaming powerhouse.…
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The Game-Streaming Market in China
China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues through subscriptions, China’s biggest platforms, including YY Live, Huya, and Douyu, predominantly make money from…
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The State Of Influencer Marketing in APAC
The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market advancement, digitalization and capable industry players, influencer marketing has gone from strength to strength in Asia, and has become a part of most marketer’s arsenals…
Digital in Asia 