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Is Artificial Intelligence (AI) the Future of Work?
Have you ever wondered how artificial intelligence (AI) will affect the future of work? As artificial intelligence continues to grow at a rapid pace, it’s critical to understand the possible opportunities and difficulties it may bring. Firstly, a burning question on everyone’s mind: Will AI automation take over our jobs? The answer: Experts have varying…
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Decentralised Censorship-resistant Speech AI Platform NoiseGPT takes on ChatGPT
A new decentralised and censorship-resistant text-to-speech AI bot called NoiseGPT is gaining popularity online. It bridges two of the biggest topics of recent years, crypto technologies and artificial intelligence. Users can currently chat with the bot on Telegram and create voices imitating 5 different celebrities including Tom Hanks, Jennifer Lawrence, Samuel L Jackson, James Bond…
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A conversation with ChatGPT about Bitcoin, Ethereum, Web3 and the Metaverse
Can we start by explaining Bitcoin and how it works? Bitcoin is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Transactions are recorded on a public ledger called the blockchain, which is maintained by a network of computers running the bitcoin software. Users can send and…
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The Future of Digital Identity
Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the cookie, but by the rise of the Internet of Things (IOT). The idea of one or two personal devices giving us access to individual consumers…
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The APAC Data Landscape in 2019
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, but as we shift our attention to the year ahead, what lies in store for…
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Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific hit $70 billion in 2018, and by 2022 that figure will reach $110 billion: over half…
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‘Advertising at a Crossroads’ as AI the new Focus for Marketers
There’s been a lot of scepticism recently about where advertising is headed. Online advertising has seen massive growth over the past decade thanks to its flexibility, transparency and measurability—not to mention the ROI. But with this growth comes a new challenge: more than before, marketers must fight to break through the clutter and connect with…
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Evolving your Influencer Marketing for the AI era
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles Tidswell from Socialbakers provides his top tips for executing social media and influencer marketing campaigns in Asia, including measuring ROI, finding the right influencers and…
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Lack of data in creativity leading cause of wasted digital ad spend
Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper from IAB Singapore, poor data application in the creative process is leading to a significant wastage in digital ad spend. As the region’s digital ad…
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8 Mobile Trends for 2018
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it moves front and centre. Here are our top Mobile advertising trends in APAC for the year ahead. 1. Rise of the apps App use is…
Digital in Asia 