The Rise of AI-Native Ad Buying
Digital advertising has become one of the most complex operational systems in modern business. Most people in the industry know this. Fewer have thought through what it actually demands. Ten … Read more
AI
Vietnam’s Digital Horizon: AI, Gaming, and Gen Z Dynamics
Vietnam is undergoing a significant digital transformation, establishing itself as a global leader in high-tech infrastructure and exports. The nation has recently surpassed China to become the world’s top mobile … Read more
A conversation with ChatGPT about Bitcoin, Ethereum, Web3 and the Metaverse
Can we start by explaining Bitcoin and how it works? Bitcoin is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Transactions … Read more
The Future of Digital Identity
Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the … Read more
Evolving your Influencer Marketing for the AI era
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles … Read more
Lack of data in creativity leading cause of wasted digital ad spend
Data is a hot topic right now, with the upcoming impact of GDPR top of mind for marketers in the region right now, but according to the latest white paper … Read more
8 Mobile Trends for 2018
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it … Read more
From IOP to IOT: Consumers, Marketers and the Connected Future
Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. … Read more