With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work.
In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle of a programmatic RTB ad.
Watch as a digital ad is bid on, bought, sold, delivered, and seen. It begins the moment your browser loads, and in the blink of an eye, an ad is served.
http://www.youtube.com/watch?v=rTg9l4d8MU4
Thanks to MediaCrossing for the video and takeaway infographic below.
Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.
1 thought on “The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression”
Great video about programmatic advertising! To further the information here is an article about the “CPM Floor” Model of programmatic buying:
Great video about programmatic advertising! To further the information here is an article about the “CPM Floor” Model of programmatic buying:
http://digitaladblog.com/2014/07/17/programmatic-ad-inventory-impression-waterfall-and-the-cpm-floor-model/