The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression

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With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work.

In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle of a programmatic RTB ad.

Watch as a digital ad is bid on, bought, sold, delivered, and seen. It begins the moment your browser loads, and in the blink of an eye, an ad is served.

http://www.youtube.com/watch?v=rTg9l4d8MU4

Thanks to MediaCrossing for the video and takeaway infographic below.

200-Milliseconds

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. With over a decade of experience tracking Asia's rapidly evolving tech landscape, Tom provides analysis and insights on AI, fintech, e-commerce, gaming, and emerging digital trends shaping the region.

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