Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.
With online and mobile advertising spend totaling $18.96 billion this year, China is set to maintain the largest share of the region’s digital ad market, at 46.2% in 2014.
Perhaps the most interesting story is Indonesia, which will be the leading country for growth in digital ad investment at 75% this year. Indonesia will near South Korea at $2.85 billion in digital advertising spend by 2018.
Digital in Asia 
One response to “APAC Digital Ad spend to grow almost 20% in 2014”
[…] 2014 was the year the advertising community really woke up to the potential of Indonesia. We updated our coverage in Focus on… Indonesia, and learned that Indonesia would add 40m smartphone users in 2014. Perhaps most interesting were the projections showing the Indonesia digital advertising market growing at 75% in 2014, predicted to match South Korea at $2.…. […]