Analysis

Korea–Vietnam Digital Trade 2026: From K-Content to Digital Commerce

Korea-Vietnam digital consumer illustration

Korean brands, entertainment, ecommerce and manufacturing are helping shape Vietnam’s digital consumer market. South Korean firms account for roughly 30% of Vietnam’s total exports through their manufacturing operations, and the … Read more

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Analysis

US–Malaysia Digital Trade 2026: Semiconductors and Data Centres

US-Malaysia chips and data centres illustration

Malaysia is becoming more important to US technology strategy through chips, cloud, AI infrastructure and advanced manufacturing. Malaysia attracted more than US$30 billion in data centre investment in 2024, making … Read more

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Comparisons

Naver vs Kakao: A 2026 Comparison of Korea’s Two Digital Platform Empires

Close-up of a crumpled South Korean flag

South Korea’s digital economy runs through two companies. Naver, the country’s dominant search engine, posted KRW 10.7 trillion in revenue in 2024 — the first time a domestic internet company … Read more

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Analysis

How Ads, Commerce and AI are Converging in Asia

How Ads, Commerce and AI are Converging in Asia

There’s a simple model for understanding Asia’s digital economy, and most people haven’t drawn it yet. Three layers — advertising, commerce, and artificial intelligence — are collapsing into a single … Read more

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