The Economist has just released a special Advertising and Technology report, with comprehensive commentary on not only the current key industry talking points, but also the long term impact of new technology on the Ad business.
All written from the “outsider inside” perspective you’d expect from The Economist. Great journalism, and well worth a read.
The report is sponsored by creative agency Ogilvy, meaning plenty of David Ogilvy pearls of wisdom interspersed throughout the text. The best:
“An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar, and keep it sweeping.”
Neatly applies to the modern world of smart data and audience targeting doesn’t it? Enjoy.
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