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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. With over a decade of experience tracking Asia's rapidly evolving tech landscape, Tom provides analysis and insights on AI, fintech, e-commerce, gaming, and emerging digital trends shaping the region.
Video

The New Digital-First Myanmar Consumer

November 11, 2020 by Tom Simpson

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital … Read more

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Categories Video Tags ctv, ecommerce, featured, gaming, mobile advertising, mobile gaming, myanmar, ott, video Leave a comment
Programmatic

Ad Fraud, OTT and CTV: An Emerging Threat

November 10, 2020 by Tom Simpson

CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of … Read more

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Categories Programmatic, Video Tags ad fraud, adtech, connected tv, ctv, digital video, featured, fraud, icebucket, ott, tv, video Leave a comment
Uncategorized

The Rise of Mobile Gaming in Vietnam: Taking it to the Next Level

November 10, 2020 by Tom Simpson

by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has … Read more

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Categories Uncategorized Tags asean, esports, featured, gaming, mobile advertising, mobile gaming, Vietnam 1 Comment
Fintech

Q3 APAC Fintech Funding Hints at Nascent Recovery

October 29, 2020 by Tom Simpson

The first three quarters of 2020 saw APAC fintechs raise a combined $3.9 billion, down 46% compared to the same period last year, while deal volume fell by 20.5% to … Read more

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Categories Fintech Tags apac, China, insurtech, vc Leave a comment
News

Launching Growjek – ASEAN Tech, Digital, Startup & VC Newsletter

October 26, 2020 by Tom Simpson

A quick note to readers of this site, I’ve started a biweekly email newsletter called Growjek. Link to the latest issue here. Sign up if you’re interested in a digest … Read more

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Categories News Tags adtech, digital, ecommerce, Fintech, gaming, startup, vc Leave a comment
Social

Brand Safety and Influencer Marketing Overview

October 19, 2020 by Tom Simpson

Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million … Read more

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Categories Social Tags influencer marketing, influencers, social Leave a comment
Digital Landscapes

Southeast Asian Map of E-commerce Consumer Insights

October 19, 2020 by Tom Simpson

This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends.

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Categories Digital Landscapes, E-commerce Tags ecommerce, featured, online commerce, online retailers, Online shopping, south east asia, Southeast Asia 1 Comment
Mobile

Gaming and Esports Spotlight on Indonesia

October 8, 2020 by Tom Simpson

Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics … Read more

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Categories Mobile, News Tags esports, featured, gametech, gaming, Indonesia, mobile gaming Leave a comment
Mobile

The Game-Streaming Market in China

October 8, 2020 by Tom Simpson

China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such … Read more

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Categories Mobile, News Tags China, gaming, influencers, mobile gaming, streamers, streaming Leave a comment
News

The State Of Influencer Marketing in APAC

October 8, 2020 by Tom Simpson

The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market … Read more

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Categories News, Social Tags influencer marketing, influencers Leave a comment
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