Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included:
- Marketers spend 31.5% of their budget on digital, 76% say this is an increase
- Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
- Digital marketers’ key problems are around budget restraints & skills/resources gaps
- Customer experience & content marketing are the most exciting growth opportunities
- Content marketing is generally used for engagement & awareness – but B2B measures primarily lead generation
- Written articles and videos are the most effective content marketing types
- B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
You can download the full report here.
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