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Ad Rants

Ad Rants

Google killed the TV star?

May 18, 2014 by Tom Simpson

What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read … Read more

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Categories Ad Rants Tags google, google analytics, grp, grps, smart TV, tv, TV advertising industry, TV manufacturers, youtube Leave a comment
Ad Rants

10 Things People Who Don’t Get Digital Say or Do

December 4, 2013 by Tom Simpson

Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague. At best they’re incompetent, but the worst culprits are … Read more

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Categories Ad Rants Tags ad rants, asia, banner blindness, Click-through rate, facebook, google, marketing, Pay per click, Television advertisement Leave a comment

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