APAC Digital Ad spend to grow almost 20% in 2014

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Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.

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With online and mobile advertising spend totaling $18.96 billion this year, China is set to maintain the largest share of the region’s digital ad market, at 46.2% in 2014.

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Perhaps the most interesting story is Indonesia, which will be the leading country for growth in digital ad investment at 75% this year. Indonesia will near South Korea at $2.85 billion in digital advertising spend by 2018.

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. With over a decade of experience tracking Asia's rapidly evolving tech landscape, Tom provides analysis and insights on AI, fintech, e-commerce, gaming, and emerging digital trends shaping the region.

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  1. Pingback: 2014 in Review: Top 5 Digital in Asia Hot Topics | Digital in Asia

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