Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics.
Here’s the latest South East Asia summary:
Below are links to the most recent decks for individual markets across Asia:
Indonesia (2013)
Singapore (2013)
Vietnam (2013)
Philippines (2013)
Malaysia (2013)
Thailand (2013)
Check out the Vserv Slideshare for the full list of presentations and plenty of other useful information.


2 responses to “Mobile Marketing in Asia”
[…] Mobile is now reaching the stage in Asia where it cannot be ignored from an advertising and marketing perspective. It will be interesting to see whether this is reflected in increased Mobile spend from brands and advertisers over 2014. […]
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