2014 in Review: Top 5 Most Engaged Digital in Asia Content

For the second in our seasonal review we look at our 5 top pieces of engaged content from DIA over 2014. Of course we’ve weighted our rankings so that content posted in November has as much chance as the early starter from January.

Clear themes emerge: Indonesia, Mobile and Social Media are all a focus. Finding benchmarks to understand campaign performance is also important.

1. Jakarta: The Social Media Capital of the World

jakarta-info

From Focus on… Indonesia: Digital Landscape part of our Focus on… series covering individual Asian market Digital landscapes.

2. dg MediaMind Digital Adserving Benchmarks

From Digital Benchmarking and Measurement in Asia

3. The Mobile Internet Consumer – Indonesia

From Mobile Marketing in Asia

4.  The Rise of Asia’s Mobile Messengers

From Market Overview: The Rise of Asia’s Mobile Messaging Apps

5. Facebook Ads Benchmark Report

From Digital Benchmarking and Measurement in Asia

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Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

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