5 Digital Marketing Trends for South East Asia in 2014

Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.

  1. Female consumers gaining greater influence in Asia – 31% of women in Asia are chief income earners
  2. Social media is booming – 69% of Singaporeans have connected with brands on a social media site
  3. Organic food purchasing gaining popularity fast – 18% of consumers in Southeast Asia are willing to pay a little more for organic food and greens
  4. Indonesia will boom – The country’s GDP and number of middle class and affluent Indonesian consumers will double by 2020
  5. Mobile will dominate – There are already 895 million mobile users in the region.

Do you think there is anything missing from this list?

South East Asia 2014: Trends Digital Marketers “Must Know” [Infographic]

Trends-Digital-2014_updates3

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Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

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