‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA.
We’ll be looking back at top Digital in Asia content over the year, reviewing 2014 – an exciting year for digital and programmatic in Asia – and looking forward to 2015.
To get started, here’s our overview of the top 5 Digital in Asia articles for 2014. Continue reading “2014 in Review: Top 5 Digital in Asia Articles”
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia.
Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with consumers. Continue reading “Market Overview: The Rise of Asia’s Mobile Messaging Apps”
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look. Continue reading “5 Digital Marketing Trends for South East Asia in 2014”
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”.
The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally. Continue reading “Google creates new ‘Zero Moment of Truth’ Handbook Asia edition”
In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines.
With a population of almost 100 million, around half of which are under 23, The Philippines presents a compelling story of opportunity for brands and investors. Continue reading “Focus on… The Philippines’ Digital Landscape”
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be proved wrong, as it doesn’t turn into the fabled “Year of Mobile”… yet again! (Disclaimer: It will probably actually be the “Year of Mobile” this year.)
With this in mind, below is the annual digital trends roundup for 2014. Asia is covered in depth across the content, but many trends are global, and we have reflected that in the choice of material.
We will be returning to this topic in future months. For now, enjoy. Continue reading “Digital Marketing and Consumer Trends Summary 2014”
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.
The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading “Consumer Electronics Path to Purchase in Asia Pacific”
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram. Continue reading “The Rise of the Social Media Hashtag”
A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development. Continue reading “Asia Pacific Digital Marketing Readiness”
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018.
In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.
With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.
Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading “Focus on… Vietnam’s Digital Landscape”
