Programmatic to hit $12.72bn ad spend in China over 2017

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We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.

China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]

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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, the independent publication covering technology, AI, gaming, e-commerce, and fintech across the Asia-Pacific region. Based in Singapore, Tom has covered the region's digital economy since 2013 and writes the Hyperfuture Memo on the strategic shifts shaping Asian tech.

1 thought on “Programmatic to hit $12.72bn ad spend in China over 2017”

  1. Pingback: ATS Singapore 2017: FOMO shares about The State of Programmatic in China – Authorized Worldwide WeChat Payment

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