Digital in Asia

Tag: asia

  • Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

    The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item.

  • Chinese Media Spend Lagging Behind Consumer Digital Habits

    The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report. “The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of…

  • Asia Pacific Digital Marketing Readiness

    Asia Pacific Digital Marketing Readiness

    A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development.

  • Focus on… Vietnam’s Digital Landscape

    Focus on… Vietnam’s Digital Landscape

    Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…

  • Ecommerce in Emerging Asia

    Ecommerce in Emerging Asia

    Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015.

  • Focus on… Thailand’s Digital Landscape

    Focus on… Thailand’s Digital Landscape

    In the second of our series focusing on individual market Digital landscapes, we look at Thailand. With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms…

  • Asia’s Digital Future in Focus

    Asia’s Digital Future in Focus

    The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce.

  • The New Digital Advertising Ecosystem part III

    For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now.

  • Focus on… Indonesia’s Digital Landscape

    Focus on… Indonesia’s Digital Landscape

    Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration –…

  • The New Digital Advertising Ecosystem Part II

    The New Digital Advertising Ecosystem Part II

    We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.