Major new Metaverse project launch from Yuga Labs

Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women and Cryptoadz baked in.

As much as Yuga and BAYC stand for the hype-driven corporate juggernaut side of NFTs — which many feel uncomfortable with— this still represents a paradigm shift in thinking across gaming, Web3, and the metaverse.

A shift with implications that are starting to resonate in wider entertainment — social media, music, film, IP, mobile, and all of the adjacent industries under the banner: “things people do with their free time”.

The world is changing, faster than ever.

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Tom Simpson

Tom Simpson

Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.

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