The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers.
Driven by strong market advancement, digitalization and capable industry players, influencer marketing has gone from strength to strength in Asia, and has become a part of most marketer’s arsenals today.
This new influencer marketing report from CastingAsia leverages data points from over 170,000 influencers and over 1,300 influencer marketing campaigns conducted across Asia over the past year.
Tom Simpson is an operator, investor and writer working where AI, media, gaming and culture meet. He is the founder of AK3R, a boutique venture fund and advisory business backing and building companies in AI, agents, gaming, advertising and digital marketplaces, and writes the Hyperfuture Memo on how AI is reshaping markets, media and culture. He has spent around 20 years building media, advertising and gaming businesses across the UK, the US and Asia, including building AdColony’s Asia business through its exit, and founded Digital in Asia in 2013.
