The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders.
The IAB Digital Asia Video Series explores the Asian digital advertising landscape from all angles, covering the key challenges for the digital advertising industry in Southeast Asia, including building content, growing talent and understanding data.
Episode 1 features IAB South East Asia, Singapore members as they define and discuss the innovations that are driving the industry in the region, including media creativity, story telling and data.
http://www.youtube.com/watch?v=2Ob6YEInxIc
The full series of IAB South East Asia videos features Wego, AdzCentral, Brand New Media, CBS Interactive, Eyeota, Google, Singtel, 24/7 Media, MediaCorp, Mobext (Havas), Vivaki and ZenithOptimedia.
The series looks to be worth watching, as much to understand the thinking of these major regional players as anything.
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