The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of brands and agencies already have a global programmatic strategy in place according to recent studies.
The drivers for the broad adoption of programmatic are simple to understand, and similar globally. Brands and agencies use programmatic to increase marketing efficiency, helping them get more out of their budgets.
In the latest in our series covering the new Digital advertising ecosystem we look at best practices and emerging trends as programmatic goes global in Advertising Age’s Global Programmatic Survey, conducted for DataXu.
