In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the … Continue reading How Lower Ad Loads Benefit Marketers and Consumers
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with … Continue reading Ad Fraud, OTT and CTV: An Emerging Threat
Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also … Continue reading India and Singapore among the highest consumers of online video globally
We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the … Continue reading TV and Video Ads Converging Slowly as OTT Continues to Grow
Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: How is the Japanese market approaching programmatic advertising? Is Japan … Continue reading The State of Programmatic Advertising in Japan
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological … Continue reading Data to Drive the Next Era for Media Businesses
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. … Continue reading Myanmar Digital Trends 2018
Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all devices and channels. Using customer relationship management (CRM) or data … Continue reading New Tech Heats Up APAC Ecommerce Market
Touching video content from Unilever. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This experiment taught Sangrahi how the … Continue reading How to do Compelling Social Video Content
