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Tag: video

Video
low angle view of lighting equipment on shelf

Trends 2023: AVIA – The Asia Video Industry Report 2023

January 2, 2023January 2, 2023 digitalinasia

The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current … Continue reading Trends 2023: AVIA – The Asia Video Industry Report 2023

Insights
pictures of brand strategy and design

Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

January 2, 2023January 2, 2023 digitalinasia

According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year … Continue reading Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts

Blockchain, Gaming, Video

How Lower Ad Loads Benefit Marketers and Consumers

March 1, 2022March 28, 2022 digitalinasia

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the … Continue reading How Lower Ad Loads Benefit Marketers and Consumers

Gaming, Video

The New Digital-First Myanmar Consumer

November 11, 2020November 10, 2020 digitalinasia

COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping … Continue reading The New Digital-First Myanmar Consumer

Programmatic, Video

Ad Fraud, OTT and CTV: An Emerging Threat

November 10, 2020 digitalinasia

CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with … Continue reading Ad Fraud, OTT and CTV: An Emerging Threat

Video

India and Singapore among the highest consumers of online video globally

November 2, 2019November 2, 2019 digitalinasia

Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also … Continue reading India and Singapore among the highest consumers of online video globally

Video

TV and Video Ads Converging Slowly as OTT Continues to Grow

March 5, 2019March 5, 2019 digitalinasia

We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the … Continue reading TV and Video Ads Converging Slowly as OTT Continues to Grow

Programmatic

The State of Programmatic Advertising in Japan

October 30, 2018October 30, 2018 digitalinasia

Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: How is the Japanese market approaching programmatic advertising? Is Japan … Continue reading The State of Programmatic Advertising in Japan

Data

Data to Drive the Next Era for Media Businesses

June 6, 2018June 24, 2018 digitalinasia

A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological … Continue reading Data to Drive the Next Era for Media Businesses

Mobile, Programmatic

Myanmar Digital Trends 2018

February 1, 2018February 1, 2018 digitalinasia

Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. … Continue reading Myanmar Digital Trends 2018

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