Digital in Asia

Tag: social media

  • A Quick Guide to Social Media in China

    A Quick Guide to Social Media in China

    China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities to global platforms. The big story is the continued rise of WeChat, with the Tencent owned platform taking on the role of multiple Western platforms…

  • APAC Social and Mobile Usage to Surge in 2015

    APAC Social and Mobile Usage to Surge in 2015

    2015 promises to be an exciting year for digital marketing across APAC. In ever timely fashion, the comprehensive We Are Social Annual Report confirms this potential, highlighting robust growth for social, digital and mobile in the region over the coming 12 months. As we saw in 2014, rising mobile adoption is increasingly THE dominant regional consumer trend.…

  • 2014 in Review: Top 5 Most Engaged Digital in Asia Content

    2014 in Review: Top 5 Most Engaged Digital in Asia Content

    For the second in our seasonal review we look at our 5 top pieces of engaged content from DIA over 2014. Of course we’ve weighted our rankings so that content posted in November has as much chance as the early starter from January. Clear themes emerge: Indonesia, Mobile and Social Media are all a focus. Finding…

  • 5 Digital Marketing Trends for South East Asia in 2014

    5 Digital Marketing Trends for South East Asia in 2014

    Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.

  • The Rise of the Social Media Hashtag

    The Rise of the Social Media Hashtag

    In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram.

  • Focus on… Vietnam’s Digital Landscape

    Focus on… Vietnam’s Digital Landscape

    Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…

  • Focus on… Thailand’s Digital Landscape

    Focus on… Thailand’s Digital Landscape

    In the second of our series focusing on individual market Digital landscapes, we look at Thailand. With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms…

  • Asia’s Digital Future in Focus

    Asia’s Digital Future in Focus

    The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce.

  • Focus on… Indonesia’s Digital Landscape

    Focus on… Indonesia’s Digital Landscape

    Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration –…

  • The New Digital Advertising Ecosystem Part II

    The New Digital Advertising Ecosystem Part II

    We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.