We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market.
China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]
Programmatic to hit $12.72bn ad spend in China over 2017
Digital in Asia 
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[…] ad spend in China in this year, accounting for 57% of total digital advertising, according to Digital In Asia. However, there are several unique differences between programmatic advertising in China and the […]