Digital in Asia

Tag: mobile

  • Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014

    Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014

    According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest in China, India, Vietnam and Indonesia where half a billion new users will be added in 2014.

  • Consumer Electronics Path to Purchase in Asia Pacific

    Consumer Electronics Path to Purchase in Asia Pacific

    Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study. The research looks at how different information sources vary in importance at each stage of the…

  • Mobile Marketing in Asia

    Mobile Marketing in Asia

    Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics.

  • Asia a Digital Hot Spot, Hottest for Mobile

    Asia a Digital Hot Spot, Hottest for Mobile

    A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop penetration, mobile internet is currently leading broadband and desktop and will do so for the foreseeable future.

  • The Rise of the Social Media Hashtag

    The Rise of the Social Media Hashtag

    In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram.

  • Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

    The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item.

  • Focus on… Vietnam’s Digital Landscape

    Focus on… Vietnam’s Digital Landscape

    Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…

  • Focus on… Thailand’s Digital Landscape

    Focus on… Thailand’s Digital Landscape

    In the second of our series focusing on individual market Digital landscapes, we look at Thailand. With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms…

  • Asia’s Digital Future in Focus

    Asia’s Digital Future in Focus

    The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce.

  • The New Digital Advertising Ecosystem Part II

    The New Digital Advertising Ecosystem Part II

    We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.