-
The Rise of the Social Media Hashtag
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram.
-
Chinese Media Spend Lagging Behind Consumer Digital Habits
The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report. “The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of…
-
Asia Pacific Digital Marketing Readiness
A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development.
-
Focus on… Vietnam’s Digital Landscape
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…
-
Ecommerce in Emerging Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015.
-
Focus on… Thailand’s Digital Landscape
In the second of our series focusing on individual market Digital landscapes, we look at Thailand. With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms…
-
Asia’s Digital Future in Focus
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce.
-
Focus on… Indonesia’s Digital Landscape
Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration –…
-
The New Digital Advertising Ecosystem Part II
We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.
Digital in Asia 