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Major new Metaverse project launch from Yuga Labs
Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women and Cryptoadz baked in. As much as Yuga and BAYC stand for the hype-driven corporate…
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How Lower Ad Loads Benefit Marketers and Consumers
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the US, for example, boasted some of the lowest commercial ad loads when they first launched.…
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2022 Gaming, Esports and Metaverse trends
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments in esports and streaming. Some of the key trends include: Play-to-earn will become a more…
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57% of Consumers support NFT Gaming and Play-to-Earn
57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority of hardcore gamers — 18% are “very not interested”. Some gamers remain concerned about the excessive monetisation of games in a way that’s detrimental to…
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Southeast Asia sees fastest Ecommerce sales growth in the World
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Mapping the Metaverse
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each of these layers represent: Experience is what we actually engage with: games, social experiences, live music, etc. Discovery is how people learn that an experience…
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The New Digital-First Myanmar Consumer
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery. A recent report from Myanmar advertising platform Humology took a deep-dive into…
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Ad Fraud, OTT and CTV: An Emerging Threat
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with Ryan Murray, Director, Asia Pacific, White Ops to get the latest update on OTT, CTV…
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The Rise of Mobile Gaming in Vietnam: Taking it to the Next Level
by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has seen a notable surge, as extended stay-home restrictions have increasingly opened up pockets of time for consumers to play online games. This is especially significant…
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Southeast Asian Map of E-commerce Consumer Insights
Digital in Asia 