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Selling Beer in Vietnam, a Digital Challenge
Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In fact, in 2012 a staggering 3 billion litres of beer were consumed in Vietnam meaning there should be huge opportunities for local and international bands…
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Retail S-Commerce: Moving to Mobile and Beyond
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also include Taobao and travel websites like Tripadvisor and Airbnb in the S-commerce sphere. For today’s discussion, we will only…
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Asian Brands must be more Innovative than those in the West
According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are not only reporting higher ownership and usage of technology, they also hold higher expectations of brands and technology overall. We talk to Joanna Kalenska, Managing Director…
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MicroAd leads funding round for Ambient Digital in South East Asia
MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia.
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2015 in Preview: Top 10 APAC Digital Trends 2015
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in a number of areas, alongside raised expectations as Asia expands and matures from a Digital perspective. Here are the ten trends that, in DIA’s view, will change…
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Digital in Asia and eTail Asia join forces to promote eCommerce excellence
Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a successful eCommerce business. The focus is the eTail Asia 2015 conference, which will be held on 11-12 March 2015 in Singapore and presents a great…
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2014 in Review: Top 5 Digital in Asia Articles
‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, reviewing 2014 – an exciting year for digital and programmatic in Asia – and looking forward to 2015. To get started, here’s our overview of…
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Market Overview: The Rise of Asia’s Mobile Messaging Apps
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia. Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with…
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PWC Digital IQ study reveals appetite for change from the top
The latest PWC Digital IQ study shows that Asia CEOs lead the way on Digital. There is however concern on the ability of businesses in Asia to deliver transformational Digital strategies top to bottom.
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5 Digital Marketing Trends for South East Asia in 2014
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.
Digital in Asia 