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Gaming Trends 2023: The rise of streaming platforms and content creators in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, the gaming and esports industry has seen a significant rise in the popularity of streaming platforms and content creators. With the rise of platforms such as Twitch and YouTube, more and more gamers are taking to…
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Gaming Trends 2023: The increasing popularity of multiplayer online battle arena (MOBA) games and their corresponding esports leagues
This article is part of a 10 part series on gaming and esports trends for 2023 The world of esports is rapidly growing and evolving, with new games and leagues emerging all the time. One of the most popular genres in esports is the multiplayer online battle arena (MOBA) game, which has become a fan…
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A conversation with ChatGPT about Bitcoin, Ethereum, Web3 and the Metaverse
Can we start by explaining Bitcoin and how it works? Bitcoin is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Transactions are recorded on a public ledger called the blockchain, which is maintained by a network of computers running the bitcoin software. Users can send and…
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TotallyAwesome launches platform for brands to reach under-18 gamers in APAC
TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come online for the first time and by the age of 13, each one will have…
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GameFi startup Bowled.io Launches World-first Cricket Mobile Game
Bowled.io is launching the world’s first Play-to-Earn (P2E) cricket platform built on blockchain technology. The core idea is using an innovative game-play model where users bring their team to compete against friends and the Bowled community. The gaming platform enables fans to use their cricket-related skills and reap exciting social and economic benefits. It has…
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Major new Metaverse project launch from Yuga Labs
Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women and Cryptoadz baked in. As much as Yuga and BAYC stand for the hype-driven corporate…
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2022 Gaming, Esports and Metaverse trends
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments in esports and streaming. Some of the key trends include: Play-to-earn will become a more…
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Southeast Asia sees fastest Ecommerce sales growth in the World
Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. This represents 21% year on year growth in ecommerce and a massive 141% growth over…
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Mapping the Metaverse
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each of these layers represent: Experience is what we actually engage with: games, social experiences, live music, etc. Discovery is how people learn that an experience…
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How to Reach Asian Consumers During Ramadan
There are 240 million Muslims in Southeast Asia and 600 million Muslims in South Asia, representing a $2.2 trillion dollar market, and with Ramadan just around the corner, brands are racing to stand out in the busiest season of the year. Digital platform ADA have put together some useful research covering how marketers can reach…
Digital in Asia 