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IAB Digital Asia Video Series: Innovation, Creativity and Big Data
The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders.
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ASEAN Consumer Insight Report
In 2015, The ASEAN Economic Community, or AEC, will come into effect, creating a single market that encompasses 600 million people across 10 countries. Brands in the region have a historic opportunity to connect with consumers as ASEAN enters a new growth phase.
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Asia a Digital Hot Spot, Hottest for Mobile
A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop penetration, mobile internet is currently leading broadband and desktop and will do so for the foreseeable future.
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The Rise of the Social Media Hashtag
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram.
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Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam
The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item.
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Asia Pacific Digital Marketing Readiness
A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development.
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Focus on… Vietnam’s Digital Landscape
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…
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Ecommerce in Emerging Asia
Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015.
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Focus on… Thailand’s Digital Landscape
In the second of our series focusing on individual market Digital landscapes, we look at Thailand. With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms…
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Asia’s Digital Future in Focus
The comScore Digital Future in Focus reports provide some of the most comprehensive coverage of Asia’s Digital landscape. Industry leading research across a series of Asian markets, with insight into search, social, online advertising, mobile and e-commerce.
Digital in Asia 