Digital in Asia

Digital in Asia: the business of the internet in Asia

The New Digital Advertising Ecosystem part III

For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now.

October 31, 2013
Focus on… Indonesia’s Digital Landscape

Indonesia is one of the most exciting markets in Asia due to the sheer size of it’s 250m population. With 73m people online by end of 2013, Indonesia is Facebook’s second largest market globally, and Jakarta is the Twitter capital of the world. This is driven in part by a rapidly increasing smartphone penetration –…

October 30, 2013
The New Digital Advertising Ecosystem Part II

We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.

October 29, 2013
Mobile Consumer Insights and Research for Asia

It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets.

October 28, 2013
Digital Benchmarking and Measurement

“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone…

October 27, 2013
Custom eMarketer Search Tool

Everyone in Digital knows that eMarketer is the best source of industry research. Period. We see eMarketer stats everywhere we go, on industry blogs and news pages. The problem is that when you go to the site, you quickly find that without a subscription, it’s hard to get the info you need on demand. It’s…

October 27, 2013
Social Media in Asia

The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets. Here’s the latest Asia summary:

October 27, 2013
Welcome to Digital in Asia

This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet. We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to…

October 27, 2013
The New Digital Advertising Ecosystem

Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…

October 27, 2013