Digital in Asia

Digital in Asia: the business of the internet in Asia

Google killed the TV star?

What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read YouTube viewing on TV). How quickly would this disrupt the TV advertising industry by exposing the TV GRP. People just aren’t watching commercials, we would conclusively…

May 18, 2014
Focus on… The Philippines’ Digital Landscape

In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines. With a population of almost 100 million, around half of which are under 23, The Philippines presents a compelling story of opportunity for brands and investors.

May 3, 2014
The Growing Importance of Audience Data and Programmatic Trading in Asia

Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading. We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance…

March 25, 2014
Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014

According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest in China, India, Vietnam and Indonesia where half a billion new users will be added in 2014.

March 23, 2014
IAB Digital Asia Video Series: Innovation, Creativity and Big Data

The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders.

February 24, 2014
Digital Marketing and Consumer Trends Summary 2014

It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be proved wrong, as it doesn’t turn into the fabled “Year of Mobile”… yet again! (Disclaimer: It will probably actually be the “Year of Mobile” this year.) With…

January 7, 2014
10 Things People Who Don’t Get Digital Say or Do

Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague. At best they’re incompetent, but the worst culprits are the reason big businesses struggle, or even fail. We asked brands, agencies and publishers across Asia to tell us about the most common problems they…

December 4, 2013
Perfecting The Fundamentals of eCommerce with eTail Asia

The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end of 2013, and forecasts from Forrester Research estimating a 30% uplift year on year for 2014. Parallel to this, advertising and technology spend from retailers…

December 3, 2013
Consumer Electronics Path to Purchase in Asia Pacific

Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study. The research looks at how different information sources vary in importance at each stage of the…

December 3, 2013
ASEAN Consumer Insight Report

In 2015, The ASEAN Economic Community, or AEC, will come into effect, creating a single market that encompasses 600 million people across 10 countries. Brands in the region have a historic opportunity to connect with consumers as ASEAN enters a new growth phase.

November 28, 2013