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Tom Simpson

Tom Simpson is the founder and editor of Digital in Asia, covering technology, digital media, gaming, and the startup ecosystem across the Asia-Pacific region since 2013. With over a decade of experience tracking Asia's rapidly evolving tech landscape, Tom provides analysis and insights on AI, fintech, e-commerce, gaming, and emerging digital trends shaping the region.
Data

New Tech Heats Up APAC Ecommerce Market

December 1, 2017 by Tom Simpson

Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all … Read more

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Categories Data, E-commerce Tags advertising, apac, asean, criteo, crm, dmp, ecommerce, marketing, mcommerce, sea, Singapore, technology, video 1 Comment
Mobile

Myanmar Big on Facebook and Mobile Gaming

November 29, 2017 by Tom Simpson

Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own … Read more

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Categories Mobile, Research Tags email, facebook, games, gaming, internet, marketing, mobile, mobile gaming, myanmar, News, tech, technology 2 Comments
Programmatic

iKorea: Why Korea is Saying No to Programmatic

November 28, 2017 by Tom Simpson

iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself … Read more

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Categories Programmatic Tags advertising, daum, featured, media, naver, programmatic, south korea, technology, trends, yahoo Leave a comment
AI

8 Mobile Trends for 2018

November 28, 2017 by Tom Simpson

With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing.  Mobile is growing up, and getting serious as it … Read more

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Categories AI, Mobile Tags advertising, apple, consumer insight, consumer trends, featured, google, innovation, insight, internet, marketing, media, mobile, tech, technology, trends, trendspotting 2 Comments
Data

How Google and Facebook are Eating the APAC Ad Industry

May 9, 2017 by Tom Simpson

By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first … Read more

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Categories Data, Insights Tags ad revenue, ad tech apocalypse, apac, brand safety, duopoly, facebook, fake news, google, tech, technology 4 Comments
Research

Indonesia’s Digital and Content Marketing report

May 5, 2017 by Tom Simpson

Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: … Read more

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Categories Research, Social Tags advertising, content, Indonesia, internet, marketing, technology Leave a comment
Data

6 Interesting Start Up Ideas at Innovfest Singapore

May 5, 2017 by Tom Simpson

1. V-Key managing trust and identity with virtual hardware on your phone V-Key is a global leader in software based digital security. V-Key is the inventor of V-OS, the world’s first virtual … Read more

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Categories Data, News Tags blockchain, innovation, innovfest, internet, internet of things, iot, Singapore, start ups, tech Leave a comment
Data

Singapore Intensifies Focus on Data and AI Tech

May 5, 2017 by Tom Simpson

SGInnovate this week presented ARISE, an Artificial Intelligence-themed event at innovfest unbound 2017 as part of a long term investment in AI and data driven technology. The anchor event of the Smart Nation … Read more

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Categories Data Tags ai, data, innovation, innovfest, Singapore, tech 2 Comments
Programmatic

MediaMath Launches Brand-safe Curated Publisher Market

April 24, 2017 by Tom Simpson

MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this … Read more

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Categories Programmatic Tags brand safe, brand safety, marketplace, media, publisher, tech, technology 1 Comment
Insights

iKorea: Media Reps – Past, Present, and Future

April 17, 2017 by Tom Simpson

iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will … Read more

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Categories Insights Tags agency, internet, marketing, media, seoul, south korea, technology 1 Comment
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