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6 Esports and Gaming Trends for 2022 in SEA

Esports and gaming are huge across SEA with almost 250m participants and 82% of people playing either on mobile, console or desktop. We caught up with Mitch Esguerra, Southeast Asia Operations CEO, Galaxy Racer to get his take on the year ahead in esports and gaming. Here are the 6 trends to follow: Gaming and…
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How Lower Ad Loads Benefit Marketers and Consumers

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the US, for example, boasted some of the lowest commercial ad loads when they first launched.…
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Southeast Asia sees fastest Ecommerce sales growth in the World

Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. This represents 21% year on year growth in ecommerce and a massive 141% growth over…
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The Future of Digital Identity

Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the cookie, but by the rise of the Internet of Things (IOT). The idea of one or two personal devices giving us access to individual consumers…






