Digital in Asia

Tag: google

  • Retail S-Commerce: Moving to Mobile and Beyond

    Retail S-Commerce: Moving to Mobile and Beyond

    Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject.  Some would also include Taobao and travel websites like Tripadvisor and Airbnb in the S-commerce sphere. For today’s discussion, we will only…

  • Harnessing the Power of Video Marketing in the Online Environment

    Harnessing the Power of Video Marketing in the Online Environment

    Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Today, video is an exceptionally important marketing tool for most businesses. Video is so powerful largely because it can tell a story in a complete visual way. Over the past decade, online video has exploded into importance – quickly becoming…

  • The 70/20/10 Rule for Marketing Innovation

    The 70/20/10 Rule for Marketing Innovation

    Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration is core to innovation, and new things are scary. But, as strange as it might sound, you can actually plan to be innovative – and protect…

  • APAC, the $6bn Mobile gaming opportunity

    APAC, the $6bn Mobile gaming opportunity

    With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at 25% annually across the region. We chat to Jun Lim, Senior Business Development Manager and Lison Chen, Senior Account Manager at AppLift about this promising yet “very fragmented”…

  • MicroAd launches SSP aimed at APAC publishers

    MicroAd today announced the launch of a new SSP aimed at APAC publishers, named MicroAd COMPASS. With the largest market share in Japan, MicroAd also serves advertisers with a DSP offering. This is an interesting addition to the APAC supply side landscape following the recent roll out of Pubmatic, and offers another alternative for local…

  • Google creates new ‘Zero Moment of Truth’ Handbook Asia edition

    Google creates new ‘Zero Moment of Truth’ Handbook Asia edition

    Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally.

  • Google killed the TV star?

    Google killed the TV star?

    What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read YouTube viewing on TV). How quickly would this disrupt the TV advertising industry by exposing the TV GRP. People just aren’t watching commercials, we would conclusively…

  • Focus on… The Philippines’ Digital Landscape

    Focus on… The Philippines’ Digital Landscape

    In number four in our series covering individual Asian market digital landscapes, we take a look at The Philippines. With a population of almost 100 million, around half of which are under 23, The Philippines presents a compelling story of opportunity for brands and investors.

  • 10 Things People Who Don’t Get Digital Say or Do

    10 Things People Who Don’t Get Digital Say or Do

    Everyone knows someone who works in marketing, advertising or media, but doesn’t get Digital. It could be a manager, client, or colleague. At best they’re incompetent, but the worst culprits are the reason big businesses struggle, or even fail. We asked brands, agencies and publishers across Asia to tell us about the most common problems they…

  • Focus on… Vietnam’s Digital Landscape

    Focus on… Vietnam’s Digital Landscape

    Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…