-
Programmatic to hit $12.72bn ad spend in China over 2017
We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]
-
Myanmar 33 million mobile users, smartphone usage 80%
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. Myanmar now has at least 33 million active mobile subscriptions in a country with an…
-
China’s Digital Advertising Consumer Landscape
With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under the age of 30, have a higher education than previous generations and earn an average income. These netizens are increasingly accessing the Internet though mobile…
-
Top 10 2017 Global Consumer Trends
Experts at market researcher Euromonitor International recently released research providing a look ahead at key global consumer trends for in 2017. These are the ten to watch: 55%: The percentage of the total global population that will live in cities in 2017, which is five points higher than it was in 2007, the year that urban population…
-
The Google Consumer Barometer: Free APAC Market Research
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer research resource available for free, based on studies done by Google and partners globally over the recent past. Curated insights are available for Singapore, Indonesia,…
-
State of Global Mobile Advertising 2015
Latest report from Opera Mediaworks covering Mobile advertising in 2015. Interesting to see Australia leads the world when it comes to use of video advertising on mobile. Opera Mediaworks State of Mobile Advertising Q3 2015 A few other highlights: Games is no. 1 for revenue. Games publishers accounted for 23.7% of revenue on the mobile ad…
-
Google creates new ‘Zero Moment of Truth’ Handbook Asia edition
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally.
-
Consumer Electronics Path to Purchase in Asia Pacific
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study. The research looks at how different information sources vary in importance at each stage of the…
Digital in Asia 