Digital in Asia

Category: Programmatic

  • The New Digital Advertising Ecosystem part III

    For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now.

  • The New Digital Advertising Ecosystem Part II

    The New Digital Advertising Ecosystem Part II

    We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.

  • Digital Benchmarking and Measurement

    Digital Benchmarking and Measurement

    “How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone…

  • The New Digital Advertising Ecosystem

    The New Digital Advertising Ecosystem

    Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…