Digital in Asia

Category: Channels

  • The Rise of the Social Media Hashtag

    The Rise of the Social Media Hashtag

    In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram.

  • Asia Pacific Digital Marketing Readiness

    Asia Pacific Digital Marketing Readiness

    A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development.

  • Ecommerce in Emerging Asia

    Ecommerce in Emerging Asia

    Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015.

  • The New Digital Advertising Ecosystem part III

    For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now.

  • The New Digital Advertising Ecosystem Part II

    The New Digital Advertising Ecosystem Part II

    We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.

  • Mobile Consumer Insights and Research for Asia

    Mobile Consumer Insights and Research for Asia

    It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets.

  • Digital Benchmarking and Measurement

    Digital Benchmarking and Measurement

    “How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone…

  • Social Media in Asia

    The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets. Here’s the latest Asia summary:

  • The New Digital Advertising Ecosystem

    The New Digital Advertising Ecosystem

    Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…