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The New Digital Advertising Ecosystem Part VI: Agency Trading Desks
In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we often hear ATDs referred to as Internal Ad Networks, or just as “the Programmatic team”. Agency Trading Desks have been set up by the large…
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The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work. In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle…
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The Growing Importance of Audience Data and Programmatic Trading in Asia
Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading. We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance…
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The New Digital Advertising Ecosystem Part II
We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.
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The New Digital Advertising Ecosystem
Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…
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