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2022 Gaming, Esports and Metaverse trends
While 2021 was gaming’s biggest year yet — and also the year the metaverse really stepped into the spotlight — 2022 promises to be even bigger. Blockchain, NFTs and play-to-earn will be massive as Web3 comes to gaming, alongside developments in esports and streaming. Some of the key trends include: Play-to-earn will become a more…
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Southeast Asia sees fastest Ecommerce sales growth in the World
Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. This represents 21% year on year growth in ecommerce and a massive 141% growth over…
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Mapping the Metaverse
Interesting metaverse map from Jon Radoff, describing the seven layers of the ecosystem and where companies (and some open source projects) sit within the market. Brief recap of what each of these layers represent: Experience is what we actually engage with: games, social experiences, live music, etc. Discovery is how people learn that an experience…
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Vietnam Ecommerce Rankings
The Map of E-Commerce from iPrice ranks Vietnam‘s top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff. Vietnam top 10 Ecommerce iPrice have just released their Q4 2019 Ecommerce Report in Vietnamese. You can find the live report in English here.
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Myanmar Digital Landscape 2020
Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020. With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is fast becoming the priority for all advertisers. Local marketing tech platform Humology have produced a…
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India and Singapore among the highest consumers of online video globally
Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also consuming more online video services. The report revealed that a majority 64 per cent of…
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Lazada Launches New Online Retail Solutions in SEA
by Damian Duffy Lazada is stepping up efforts to strengthen its position as the leading online shopping destination in Southeast Asia. In conjunction with its 7th birthday celebrations the company announced a series of products and services aimed at helping brands and sellers, both small and large, to win market share in the region by…
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Data Orchestration Crucial for Better Online Customer Experience
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep up with the customer, providing seamless interactions and a consistent experience across a wide range…
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What’s On The Line For Malaysia With Telecoms DNS Security
Digital transformation is expected to have the single biggest impact on Malaysia’s economy in the near future, contributing at least 20% to the country’s GDP by 2020. But what does this mean for Malaysia’s telecom industry – and its consumers? Thanks to the government’s sustained investment in telecommunications infrastructure over the last 20 years, Malaysians…
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Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific hit $70 billion in 2018, and by 2022 that figure will reach $110 billion: over half…
Digital in Asia 