-
Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that major corporations and investors are starting to take notice. In recent years, we’ve seen an influx of big-name companies and investors getting involved in the…
-
Gaming Trends 2023: The emergence of virtual reality (VR) and augmented reality (AR) technology in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 The gaming and esports industry has seen a surge in the use of virtual reality (VR) and augmented reality (AR) technology in recent years. These technologies allow players to fully immerse themselves in the gaming experience, providing a level…
-
Gaming Trends 2023: The rise of streaming platforms and content creators in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, the gaming and esports industry has seen a significant rise in the popularity of streaming platforms and content creators. With the rise of platforms such as Twitch and YouTube, more and more gamers are taking to…
-
Gaming Trends 2023: The increasing popularity of multiplayer online battle arena (MOBA) games and their corresponding esports leagues
This article is part of a 10 part series on gaming and esports trends for 2023 The world of esports is rapidly growing and evolving, with new games and leagues emerging all the time. One of the most popular genres in esports is the multiplayer online battle arena (MOBA) game, which has become a fan…
-
Gaming Trends 2023: The growth of mobile gaming and the rise of mobile esports tournaments
This article is part of a 10 part series on gaming and esports trends for 2023 The growth of mobile gaming has been staggering in recent years, with more and more people turning to their smartphones and tablets as their go-to gaming platform. As a result, the mobile gaming industry has exploded, with revenues expected…
-
TotallyAwesome launches platform for brands to reach under-18 gamers in APAC
TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come online for the first time and by the age of 13, each one will have…
-
Major new Metaverse project launch from Yuga Labs
Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women and Cryptoadz baked in. As much as Yuga and BAYC stand for the hype-driven corporate…
-
How Lower Ad Loads Benefit Marketers and Consumers
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the US, for example, boasted some of the lowest commercial ad loads when they first launched.…
-
3 Luxury Brands making it work in the Metaverse
Luxury brands have been making waves in Web3 and the metaverse recently. Here are 3 of the most interesting recent luxury fashion brand drops. 1. DOLCE&GABBANA x UNXD Launch of DGFamily community, a set of NFTs based around D&Gs ornately carved, carretto-style jewelry box, built to connect real life and the metaverse. 2. Gucci x SUPERPLASTIC® An exploration of phygital…
-
Southeast Asia sees fastest Ecommerce sales growth in the World
Ecommerce sales in Southeast Asia will total $90 billion in 2022, an increase of $15 billion over last year. By next year, the region will cross the $100 billion mark, a long way from the $37 billion seen in 2019. This represents 21% year on year growth in ecommerce and a massive 141% growth over…
Digital in Asia 