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Trends 2023: PJDaren – The State of Influencers China 2023
China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy to grow rapidly. This growth has been accelerated by the Covid-19 pandemic and related measures…
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Q3 APAC Fintech Funding Hints at Nascent Recovery
The first three quarters of 2020 saw APAC fintechs raise a combined $3.9 billion, down 46% compared to the same period last year, while deal volume fell by 20.5% to 318, according to the latest Q3 APAC Fintech Funding Report published by S&P Global Market Intelligence. Key takeaways from the report include: In the third…
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The Game-Streaming Market in China
China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues through subscriptions, China’s biggest platforms, including YY Live, Huya, and Douyu, predominantly make money from…
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Chinese Tourists Driving New Wave of Mobile Payment Adoption
In 2017, China became Singapore’s top market for both tourism receipts and visitor arrivals, contributing 3.2 million tourists. As one in a series of parallel moves seen worldwide, mobile payment provider Alipay also launched it’s payment platform to allow Chinese tourists to pay in the way they know best. Alipay is China’s largest mobile and…
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Inside China’s Mobile Payments War
In 2018, China is an almost entirely cashless consumer economy, where popular mobile payment apps such as WeChat Pay and Alipay have enabled consumers to go straight from cash, to smartphone payments, leapfrogging the use of credit cards and cheques. One of the world’s leading players in mobile or e-payment, China saw $15.4 trillion worth of mobile…
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New Technology and Partnership Opportunities in the UK
The UK recently kicked off its largest ever international trade and investment marketing campaign. Aimed at international businesses and governments the campaign plans to showcase the UK’s trade and investment opportunities to a global marketplace, including the EU and beyond. The comprehensive, multi-channel campaign will display a series of new images showcasing the UK’s world-leading products…
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Programmatic to hit $12.72bn ad spend in China over 2017
We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]
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China’s Digital Advertising Consumer Landscape
With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under the age of 30, have a higher education than previous generations and earn an average income. These netizens are increasingly accessing the Internet though mobile…
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2015 in Review: Top 5 Digital in Asia Content
2015 was another exciting year for digital and programmatic in Asia, South East Asia especially. There is a definite sense that individual markets are outgrowing Singapore as a regional hub – evidenced by rapidly increasing spends at individual market level, and a resurgence in agencies, both local and global, doing outstanding digital work in local markets. In…
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Chinese consumers want innovation, but suspicious of big business
Chinese consumers say concerns about personal privacy, the environment and their security will stop them from purchasing new products, according to a new study from Edelman. Raised in a high growth, fast changing society, a vast majority (94%) of Chinese consumers now view innovation itself as an essential component of society’s progress. And more than…
Digital in Asia 