Digital in Asia

Tag: ad exchange

  • Digital Transparency: Peeling the Programmatic Onion

    Digital Transparency: Peeling the Programmatic Onion

    A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have reduced the role of their external agencies over the past year as a result of…

  • Peeling the Programmatic Onion

    Peeling the Programmatic Onion

    The Association of National Advertisers (ANA) has released new research on how marketers are conducting their programmatic media buying. The survey revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency, and that more than a third of respondents (35%) have reduced the role of their external agencies as…

  • The New Digital Advertising Ecosystem Part VI: Agency Trading Desks

    The New Digital Advertising Ecosystem Part VI: Agency Trading Desks

    In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we often hear ATDs referred to as Internal Ad Networks, or just as “the Programmatic team”. Agency Trading Desks have been set up by the large…

  • Latest Research Shows Viewability “Just Works”

    Latest Research Shows Viewability “Just Works”

    Viewability was one of the hottest topics in Digital over 2014, but the buzz has eased off slightly since the release of the IAB standards. Concerns around fraud rumble on, with a feeling that current regulation does quite not go far enough. Getting measurement right is a key component of successful advertising delivery, especially in the…

  • MicroAd leads funding round for Ambient Digital in South East Asia

    MicroAd leads funding round for Ambient Digital in South East Asia

    MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia.

  • MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC

    MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC

    MicroAd’s recently launched supply side platform, MicroAd COMPASS, aims to provide a groundbreaking solution for APAC publishers . Kentaro Watanabe, MicroAd CEO, reveals that their new SSP will support increasing demands in the growing RTB market and optimize publisher revenue. See his full interview with Digital in Asia below.

  • MicroAd launches SSP aimed at APAC publishers

    MicroAd today announced the launch of a new SSP aimed at APAC publishers, named MicroAd COMPASS. With the largest market share in Japan, MicroAd also serves advertisers with a DSP offering. This is an interesting addition to the APAC supply side landscape following the recent roll out of Pubmatic, and offers another alternative for local…

  • The New Digital Advertising Ecosystem part III

    For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now.

  • The New Digital Advertising Ecosystem

    The New Digital Advertising Ecosystem

    Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…