Digital in Asia

Category: The New Digital Advertising Ecosystem

  • The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces

    The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces

    Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred Deals Private Auctions Don’t worry, these are all basically the same thing – just different…

  • The New Digital Advertising Ecosystem Part VI: Agency Trading Desks

    The New Digital Advertising Ecosystem Part VI: Agency Trading Desks

    In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we often hear ATDs referred to as Internal Ad Networks, or just as “the Programmatic team”. Agency Trading Desks have been set up by the large…

  • The New Digital Advertising Ecosystem Part V: Programmatic goes Global

    The New Digital Advertising Ecosystem Part V: Programmatic goes Global

    The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of brands and agencies already have a global programmatic strategy in place according to recent studies.…

  • The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression

    The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression

    With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work. In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle…

  • The New Digital Advertising Ecosystem part III

    For this latest post in our ongoing series looking at The New Digital Advertising Ecosystem, we wanted to go right back to basics, and look at an online advertising 101. Understanding the evolution of the Digital media market over the last decade is a crucial part of understanding what is happening now.

  • The New Digital Advertising Ecosystem Part II

    The New Digital Advertising Ecosystem Part II

    We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.

  • The New Digital Advertising Ecosystem

    The New Digital Advertising Ecosystem

    Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…