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How to do Compelling Social Video Content
Touching video content from Unilever. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This experiment taught Sangrahi how the simple habit of handwashing with soap, during this span, can be life-saving for her baby.…
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Retail S-Commerce: Moving to Mobile and Beyond
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject. Some would also include Taobao and travel websites like Tripadvisor and Airbnb in the S-commerce sphere. For today’s discussion, we will only…
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A Quick Guide to Social Media in China
China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities to global platforms. The big story is the continued rise of WeChat, with the Tencent owned platform taking on the role of multiple Western platforms…
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Facebook announces new mobile targeting to help advertisers reach rural consumers
Consumers in Asia are coming online at a staggering rate, with the majority accessing the Internet via mobile networks. The flip side of this rapid change is that network speeds can vary and infrastructure is constantly changing.
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The Rise of the Social Media Hashtag
In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram.
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The New Digital Advertising Ecosystem Part II
We have already covered the new digital advertising ecosystem at a basic level in a previous post. Here we wanted to start looking at things in a little more detail with the help of LUMA Partners.
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Digital Benchmarking and Measurement
“How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone…
Digital in Asia 