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TotallyAwesome launches platform for brands to reach under-18 gamers in APAC
TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come online for the first time and by the age of 13, each one will have…
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6 Esports and Gaming Trends for 2022 in SEA
Esports and gaming are huge across SEA with almost 250m participants and 82% of people playing either on mobile, console or desktop. We caught up with Mitch Esguerra, Southeast Asia Operations CEO, Galaxy Racer to get his take on the year ahead in esports and gaming. Here are the 6 trends to follow: Gaming and…
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GameFi startup Bowled.io Launches World-first Cricket Mobile Game
Bowled.io is launching the world’s first Play-to-Earn (P2E) cricket platform built on blockchain technology. The core idea is using an innovative game-play model where users bring their team to compete against friends and the Bowled community. The gaming platform enables fans to use their cricket-related skills and reap exciting social and economic benefits. It has…
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Major new Metaverse project launch from Yuga Labs
Massive vibes today as Yuga Labs, owners of Punks, BAYC and Meebits, dropped the trailer for their Bored Ape Yacht Club metaverse — there’s already a currency ($ape), gaming elements and collaborations with other NFT projects like World of Women and Cryptoadz baked in. As much as Yuga and BAYC stand for the hype-driven corporate…
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How Lower Ad Loads Benefit Marketers and Consumers
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the US, for example, boasted some of the lowest commercial ad loads when they first launched.…
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AdColony And Anzu.io Join Forces To Bring Blended In-Game Ads To APAC
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic capabilities. A brand’s ads can now appear literally within the game – on the…
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The New Digital-First Myanmar Consumer
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery. A recent report from Myanmar advertising platform Humology took a deep-dive into…
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The Rise of Mobile Gaming in Vietnam: Taking it to the Next Level
by Jade Hoang Business Development Manager, Vietnam, Nativex The COVID-19 pandemic may have negatively impacted some industries, but others have experienced remarkable upticks in growth. In particular, mobile gaming has seen a notable surge, as extended stay-home restrictions have increasingly opened up pockets of time for consumers to play online games. This is especially significant…
Digital in Asia 