Digital in Asia

Author: digitalinasia

2014 in Review: Top 5 Digital in Asia Articles

‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, reviewing 2014 – an exciting year for digital and programmatic in Asia – and looking forward to 2015. To get started, here’s our overview of…

December 9, 2014
MicroAd launches SSP aimed at APAC publishers

MicroAd today announced the launch of a new SSP aimed at APAC publishers, named MicroAd COMPASS. With the largest market share in Japan, MicroAd also serves advertisers with a DSP offering. This is an interesting addition to the APAC supply side landscape following the recent roll out of Pubmatic, and offers another alternative for local…

December 8, 2014
Market Overview: The Rise of Asia’s Mobile Messaging Apps

The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia. Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with…

October 1, 2014
New Advertising and Technology Report covers Data, Programmatic and the Future of the Web

The Economist has just released a special Advertising and Technology report, with comprehensive commentary on not only the current key industry talking points, but also the long term impact of new technology on the Ad business.

September 16, 2014
PWC Digital IQ study reveals appetite for change from the top

The latest PWC Digital IQ study shows that Asia CEOs lead the way on Digital. There is however concern on the ability of businesses in Asia to deliver transformational Digital strategies top to bottom.

September 8, 2014
Facebook announces new mobile targeting to help advertisers reach rural consumers

Consumers in Asia are coming online at a staggering rate, with the majority accessing the Internet via mobile networks. The flip side of this rapid change is that network speeds can vary and infrastructure is constantly changing.

September 5, 2014
5 Digital Marketing Trends for South East Asia in 2014

Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.

August 2, 2014
APAC Digital Ad spend to grow almost 20% in 2014

Digital advertising investment across Asia-Pacific is projected to increase 17.9% to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.

July 18, 2014
The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression

With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work. In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle…

July 18, 2014
Google creates new ‘Zero Moment of Truth’ Handbook Asia edition

Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally.

May 26, 2014