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MediaMath Launches Brand-safe Curated Publisher Market
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this is a timely move. The Curated Market will employ a stringent set of brand safety standards and protocols: Focus on large scale, high quality publishers…
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iKorea: Media Reps – Past, Present, and Future
iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will most definitely have heard of the term “rep sa.” “Rep” is short for “representative” and “sa” in Korean means “company.” This is a shortened phrase…
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From IOP to IOT: Consumers, Marketers and the Connected Future
Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. Asia Pacific known for its heterogeneity is a motley of sub-cultures and mind-sets, yet consumers in the region are unvaryingly relinquishing control and giving authority…
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New Technology and Partnership Opportunities in the UK
The UK recently kicked off its largest ever international trade and investment marketing campaign. Aimed at international businesses and governments the campaign plans to showcase the UK’s trade and investment opportunities to a global marketplace, including the EU and beyond. The comprehensive, multi-channel campaign will display a series of new images showcasing the UK’s world-leading products…
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Interaction 2017: Group M Global Digital Forecasts
Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s share of ad investment in the developing world will at last have caught up with the developed world, to around 33%. 10 countries have already…
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4 Social Media Developments to Watch
A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected investigative publisher join Snapchat’s ad-supported channel, publishers the world over are on a hiring spree to replicate The NYT’s move to Snapchat Discover. Snapchat launched…
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Digital in Asia 2017 Overview
Digital growth accelerated over the previous 12 months in Asia Pacific, with internet users up 15% to pass the 1.9 billion mark. There are now also 4 billion mobile phone subscriptions across APAC, a penetration rate of 96%. These findings have exciting implications for businesses, governments, and society, but they are also testament to the…
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Augmented Reality and Machine Learning to Impact Marketing in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, Pokémon Go, took the world by storm. 2016 was also a big year for digital transformation (DX), as enterprises rapidly prioritised DX at the center…
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More Facebook measurement errors – when will brands lose patience?
Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares Facebook shows for web links, and also issues with the number of likes and reaction emojis that page owners see for their live videos. In…
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APAC Content Marketing Predictions for 2017
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the Asia Content Marketing Association (ACMA) for insights. And here they are. Connecting the dots In…
Digital in Asia 