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The State of Mobile Gaming: The Rise of Hybridcasual
The mobile gaming industry has undergone significant change in recent years, with the rise of hybridcasual as a category, the impact of Apple consumer privacy policies on cost per install, the post-covid macroeconomic recovery then recession affecting user acquisition budget, plus the impact of NFTs and gamefi. Overall global mobile game downloads have remained stable,…
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GGEZ: Asia’s Mobile Games and Mobile Gamers
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. Mobile games are more accessible and affordable than their PC and console counterparts, providing publishers…
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Is Artificial Intelligence (AI) the Future of Work?
Have you ever wondered how artificial intelligence (AI) will affect the future of work? As artificial intelligence continues to grow at a rapid pace, it’s critical to understand the possible opportunities and difficulties it may bring. Firstly, a burning question on everyone’s mind: Will AI automation take over our jobs? The answer: Experts have varying…
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An Overview of the AR and VR Ecosystem
Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The VR market globally is expected to reach $44.07 billion in size by 2024, while the AR market is forecast to reach $18.8 billion by the…
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5 Web3 and Crypto Trends Shaping Asia-Pacific
Web3 adoption is growing fast across Asia, and as the cryptocurrency and blockchain markets continue to evolve, it is likely that we will see more innovative uses of these technologies across the region. Here are 5 key drivers of growth: 1. Adoption and regulation Cryptocurrencies have gained significant traction in Asia, with countries like Japan,…
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Trends 2023: Coinbase – 2023 Crypto Market Outlook
The events of 2022 had a significant impact on the cryptocurrency market, causing a 62% drop in total market capitalization to around $835 billion. However, institutional adoption of crypto remains strong and many investors are using this opportunity to strengthen their knowledge and infrastructure for the future. While the market has faced challenges, the risk-adjusted…
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Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the…
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Trends 2023: PJDaren – The State of Influencers China 2023
China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy to grow rapidly. This growth has been accelerated by the Covid-19 pandemic and related measures…
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Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year progressed due to economic uncertainty. Out of the 58 markets analyzed, over a third revised…
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Trends 2023: Forrester – APAC Predictions 2023
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation top of mind. However, it will be challenging for these firms to find a balance…
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