Digital in Asia

Tag: south east asia

  • Southeast Asian Map of E-commerce Consumer Insights

    Southeast Asian Map of E-commerce Consumer Insights

    This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends.

  • SEA Digital Ad Spend to grow 13% in 2018

    SEA Digital Ad Spend to grow 13% in 2018

    Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY by 2020 as the market matures and digital hits a 25% share of total ad…

  • Sales increase for 51% of online retailers in SEA and Taiwan over past year

    Sales increase for 51% of online retailers in SEA and Taiwan over past year

    Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new report from Econsultancy and Shopee exploring challenges and opportunities in ecommerce across the region. The results revealed that 51% of online retailers and 41% of marketers saw their…

  • Selling Beer in Vietnam, a Digital Challenge

    Selling Beer in Vietnam, a Digital Challenge

    Over the last five years Vietnam has seen its beer sales climb at more the double the rate of its GDP, making it South-East Asia’s largest consumer of beer. In fact, in 2012 a staggering 3 billion litres of beer were consumed in Vietnam meaning there should be huge opportunities for local and international bands…

  • Retail S-Commerce: Moving to Mobile and Beyond

    Retail S-Commerce: Moving to Mobile and Beyond

    Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results Social commerce, or S-commerce, is one of the newer kids on the E-commerce block. Of course, it is also a very broad subject.  Some would also include Taobao and travel websites like Tripadvisor and Airbnb in the S-commerce sphere. For today’s discussion, we will only…

  • MicroAd leads funding round for Ambient Digital in South East Asia

    MicroAd leads funding round for Ambient Digital in South East Asia

    MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia.

  • 2014 in Review: Top 5 Digital in Asia Hot Topics

    2014 in Review: Top 5 Digital in Asia Hot Topics

    For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014. We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year. There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have…

  • 2014 in Review: Top 5 Digital in Asia Articles

    2014 in Review: Top 5 Digital in Asia Articles

    ‘Tis the season for a review, and we’re not ones to miss an excuse here at DIA. We’ll be looking back at top Digital in Asia content over the year, reviewing 2014 – an exciting year for digital and programmatic in Asia – and looking forward to 2015. To get started, here’s our overview of…

  • 5 Digital Marketing Trends for South East Asia in 2014

    5 Digital Marketing Trends for South East Asia in 2014

    Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look.

  • The Growing Importance of Audience Data and Programmatic Trading in Asia

    The Growing Importance of Audience Data and Programmatic Trading in Asia

    Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading. We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance…